Ressources

Dans la section Ressources, Gorkana vous propose des études de cas et l'analyse des médias, vous donnant ainsi un visiion globale du marché dans différent secteurs. Ces analyses ss concentrent sur le Royaume-Uni, c'est pour quoi tous les articles sont en anglais.

Rapport

Benchmarking

From the high street to the boardroom, track the coverage, the sentiment, the themes, the influence and the outlook with our Retail Barometer Reports.

Rapport

Benchmarking

A month by month report on which charities are dominating social & mainstream media.

Rapport

Benchmarking

Monthly reports that analyse social and mainstream mentions about the UK Banking Sector.

Rapport

Benchmarking

Benchmarking social & mainstream coverage for the Asset Management sector.

Rapport

Benchmarking

A monthly report analysing the social & mainstream coverage for the Professional Services sector.

Étude de cas

Communication de crise

In 2010 an environmental disaster for the Gulf of Mexico turned into a public relations crisis for BP. Our comprehensive study into the mainstream and social media response to the crisis identifies relevant issues for all corporate communications professionals.

Rapport

Benchmarking

In the ever escalating battle for specs, which products really stood out from the crowd at Mobile World Congress?  Which brands, present and not present at the event, generated the kind of buzz that escalates products and solutions beyond the event and into mainstream media coverage and consumer consciousness? Our Mobile World Congress Barometer gives you the answers...

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