Gorkana meets...Daniel Eckert, finance reporter for DIE WELT, on a typical week with deadlines and how PRs can help with content.
Tell us a bit about the finance desk of DIE WELT: How does the department work and, from your experience, which topics are most interesting to your readers?
The team is made up of five people, three in Berlin and two in Frankfurt. Additionally, there are two reporters who focus on topics concerning real estate. Our readers are especially interested in changes in the currency and finance markets. Not forgetting everything concerning gold and concrete gold*.
*the term concrete gold refers to enhanced investments in real estate
When are your key editorial meetings?
Each day, there are two editorial meetings within our department, one shortly after 9am, and one at 3pm. Additionally, there is a weekly finance meeting Monday afternoons. We also participate in the business desk’s general editorial meetings which take place Mondays and Fridays.
What does a typical work day look like for you?
My work day starts at 8am with the preparation of topics for the editorial meeting at 9am and most of the time it ends with the printing of the paper at 7pm. In the meantime the internet dictates what the day looks like. When writing for WELT am SONNTAG, the timings change a bit, and on Thursdays and Fridays it can get rather late. Flexibility is required there. I can only really relax at the weekend because the markets never rest.
What to you is the most interesting aspect of the world of finance? Why did you choose this particular field of journalism?
Many people see the world of finance as something mysterious and esoteric. Like an unknown world. You need a lot of specialist knowledge to understand and explain the language of markets. I consider it my job to serve as a translator between markets and readers.
How can PRs help you with content and what is the best way for them to contact you?
We like to pick up ideas and topics outside of the general news stream. However, they have to offer an original point of view or new surveys or results. Intelligent market commentaries are that extra something. What doesn’t get me excited: When someone tries to advertise to me the tenth tracker fund floated on the DAX.
Has your work changed due to the growing importance of online content? If so, how?
The internet never sleeps. This means we update content more frequently. And through statistics on page visits, we get immediate feedback on what the readers are interested in. This can cause some people to exaggerate, but it doesn’t have to. Reports on markets have lost some of their value.
Do you have any advice for young journalists who would like to pursue a career in financial journalism?
The future lies in the visual presentation of content. There’s still a lot that can be done. Videos, moving graphics, animations of all kinds. Even something funny at times. Financial journalism should always be serious, but it shouldn’t always be stuffy.
Is there a topic you’d like to write about one day?
I would like to follow Warren Buffett for a week. Look over his shoulder when he makes his ingenious investment decisions.