Seven Hills has been appointed by Kent County Council to spearhead positioning and communications around the £35m Regional Growth Fund for East Kent.
The region has recently been granted a considerable sum approaching 5% of the national allocation. Kent County Council is accepting applications for financial assistance in the form of unsecured repayable 0% loans to sole traders, partnerships, limited companies or not-for-profit social enterprises.
Expansion East Kent is looking to create 5,000 new jobs in four years and unlock additional equity to boost the economic growth of the East Kent region.
The year long campaign begins with an initial six-week consultation, which will be dedicated to the development of a programme, incorporating branding, marketing and PR strategy and an influential ambassador panel for the region to drive the campaign throughout the next year.
"Seven Hills demonstrated the creativity and campaigning style necessary to bring to life the opportunity provided by the £35 m RGF," explained Paul Carter, Leader of Kent County Council. "We have tasked the consultancy to help us realise this major opportunity by bringing together the inward investment message into a powerful proposition which we believe has the potential to be one of the most exciting in the UK and Europe today."
"We are delighted to be working with Kent County Council on such an important initiative for a region with strong assets and powerful potential," added Michael Hayman of Seven Hills.